The persuasive power of pronouns

The persuasive power of pronouns

Click on this link to listen to the audio from  Radio National.

Politics, it’s a war or words. We might hope they carry a little meaning, but it seems that there is also science behind making a winning political speech.

Are some words more politically effective than others?

Well we have the answers, as a Queensland University study has found that political leaders who use the collective pronouns “us” and “we” are more likely to win – far more likely.

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